Ledgers + Cash Flow + Visibility = Stock Buys

Ask Keith Wirtz what makes a stock a "buy" these days, and he'll tick off a short list.

"We like plays that have certain characteristics: strong balance-sheet conditions, good free cash flow experiences, and good earnings visibility on the horizon," the president and chief investment officer of Fifth Third Asset Management told CNBC.


He's particularly fond of McDonald's.

"This is one of the few restaurants that will earn money this year," he said. "It's one of the few that's seen positive traffic in its stores."

He also likes BlackRock as an attractive idea in a hated sector (financials), and Xilinx, an infrastructure play because of its involvement in China's 3G mobile phone network.


Disclosure information for Keith Wirtz was not immediately available.