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What's The TALF Trade?

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As you might know the U.S. Federal Reserve has laid out plans for a program to spur consumer lending.

Originally envisioned to support auto, credit card, student and some small business loans, the Fed said it had decided to expand the so-called TALF or Term Asset-Backed Securities Loan Facility, to cover equipment and vehicle fleet leases.

The Fed hopes the program, in which it will lend against a variety of top-rated asset-backed securities held by investors, will restore credit flows at a time loss-laden banks are hesitant to lend. It will begin lending on March 25.

As the TALF comes on line it could create a flow of lending. Are any companies investable?

For insights we turn to Bruce Harting, Barclays consumer finance analyst. He’s ranked #1 in his field by Institutional Investor magazine.

“Credit card companies look very cheap,” Harting tells the Fast Money traders.

"We’re on the sidelines right now because losses in the credit card business correlate closely with unemployment. But if we can get more comfortable with where unemployment peaks those names will look more attractive."

What's the bottom line? It could be wise to put some of the big credit card companies on your radar, but don't pull the trigger just yet.


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Trader disclosure: On Mar. 10th, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Adami Owns (AGU), (BTU), (C), (GS), (INTC), (MSFT), (NUE); Finerman's Firm Owns (MSFT); Finerman's Firm Owns (DNA) & (DNA) Calls; Finerman's Firm Is Short (BBT); Finerman's Firm Own (RIG); Finerman's Firm Is Short (IYR), (IJR), (IWM), (MDY), (SPY), (USO); Syemour Owns (AA), (BIDU), (EEM), (FXI), (TTM), (BAC), (TCK), (RSX); Karabell Owns (AAPL), (BHP), (FCX), (FXI), (GOOG), (GLD), (GE), (JPM)

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