Vitaminwater is the official drink of the NCAA men's basketball tournament and Papa John's is the official pizza. But did you know that there's an official ladder?
I'm not joking.
When this year's champions go to cut down the nets, they'll be standing on a Werner ladder. The company forged this rather interesting partnership with the NCAA last year.
Werner is the world's leading manufacturer and distributor of ladders and ladder accessories, as many professional contractors know, but the company wanted to be more top-of-mind with everyday consumers, said Kathy Cianci, Werner's marketing channel specialist.