It’s the ultimate underdog story.
An upstart clothing company sees the only basketball team in Division I that wears its products, make it to the NCAA Tournament.
That’s the reality for Pat Cavanaugh, a former University of Pittsburgh basketball player, whose company CRONS makes the jerseys for Robert Morris University, a team that hasn’t played in the Big Dance since 1992.
It’s not the normal apparel maker-school relationship. For one, Robert Morris pays for its jerseys – albeit at a heavy discount. And CRONS can’t really be compared to the big boys.
CRONS stands for “Come Ready Or Never Start.”
“We don’t say we’re an apparel brand,” says Cavanaugh, whose main business is a robust promotional products company. “We’re a motivational brand. We help people get better.”