The NFL has extended its Sunday Ticket package with DirecTV through the 2014 season.
Sources with knowledge of the deal told CNBC that DirecTV agreed to pay the league $1 billion per year to continue to be the provider of an exclusive package of Sunday afternoon games.
That amount represents a 43 percent increase from the fee that the company paid the league for its current deal.
The deal proves that television rights holders aren't scared to do business in this environment for the premium properties.
In an interesting twist, the league and DirecTV jointly announced that the package will be available to those with broadband capacity no later than 2012.
DirecTV will also give up exclusivity to its popular "Red Zone" channel, which offers live look-ins on Sunday afternoon games. Those who have different carriers will be eligible to watch this channel no later than 2012.