Tiger's Back But What's It Worth?

Tiger Woods
Tiger Woods

Tiger Woods' amazing victory at Bay Hill was so remarkable it managed to steal eyeballs from those watching the NCAA Tournament.

Thanks to Woods, the event scored its highest rating in seven years, with a 23 percent increase over last year's tournament.

It also marked the biggest ratings for a regular PGA Tour event in more than two years, according to Nielsen.

The rating even easily outperformed the ratings of the final round of the British Open and the PGA Championship, which was of course Tiger-less.

Unfortunately for NBC and other golf television partners, success like this doesn't mean the same as it used to.

With so many businesses, from car companies to banks, scaling back on their spend, getting more money for advertising has more to do with the overall economic marketplace and the health of these companies than any impressive rating.

If the Royal Bank of Scotland, a huge golf advertising spender, is bleeding money and is now owned by a government, Tiger's feat doesn't matter as much.

The number that the networks are looking for really now has little to do with how far under par Tiger is, it's more about the number of companies that have some free cash to spend on advertising.

For so long we've talked about the worth of the Tiger Effect. And while it was a great victory, the game has clearly changed.

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