Every once in a while something in the retail world really wows me.
That's what happened with a line of retro T-shirts that were recently debuted by a company called The Original Retro Brand.
This week, Spartans fans at the Final Four can find these shirts that have the logos of both the NCAA tournament from 1979, when the school won it all with Magic Johnson, and the Michigan State logo at the time.
It's a high-end shirt that retails for $38 and is found at Nordstrom's and Bloomingdale's instead of stadium stores, but the shirts really make you stop.
The incredible research behind the logos comes thanks to Collegiate Licensing Company, a division of IMG that has a program called College Vault.
When retro jerseys became the rage about six years ago, fans got their fill of pro jerseys in their old state thanks to the folks at Mitchell & Ness.
But the college market was clearly untapped and still is. Two years after CLC unveiled its College Vault program new products are constantly being offered as quickly as research can be done.
As a huge college sports fan, I can't wait to see what's next to hit the market. Maybe something with the first Final Four logo, which I'm told by CLC only came in 1986.
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