CNBC is Official Supporting Partner for Boao Forum for Asia

Singapore, 3 April 2009CNBC, First in Business Worldwide is the official supporting partner for this year’s Boao Forum for Asia (BFA) on “Asia: Managing Beyond Crisis”. This annual forum will be held in Boao, Hainan Province, China from April 17-19, 2009.

As part of this agreement, CNBC will broadcast a TV debate themed “The Next Competitive Edge of Asia”. This will be the only debate to be broadcast during this year’s BFA. CNBC’s award winning anchor, Martin Soong, will be hosting the debate focusing on Asia’s response to challenges it’s currently facing. That debate will air on CNBC the weekend of April 24.

Boao Forum for Asia, now in its 9th year, is an international non-governmental, non-profit organization which has become a high-end platform for dialogue on pressing issues in Asia and the world at large. It is one of the most prestigious and premier forums for leaders in government, business and academia to come together and share their visions. This year’s focus will be the impact of the economic crisis on Asia and how the region can weather these challenges as effectively as possible. Amongst the prestigious attendees will be Premier Wen Jiabao who is the keynote speaker at this event.

“We are excited about the partnership. It is a great opportunity to build closer ties with the Chinese business community and reinforce our commitment to the region as the world leader in business news”, said Jeremy Pink President and Managing Director of CNBC Asia Pacific.

“CNBC globally has been on the forefront of telling the story during this crisis and we feel that this partnership enhances those abilities”, he added.

Long Yongtu, Secretary General of Boao Forum for Asia said, “We are delighted to have CNBC as our supporting partner at this years BFA. As one of the global leaders in business news, CNBC will broaden the forum’s coverage not only regionally but globally and we hope for continued collaboration with them in the future”.


About CNBC Asia Pacific:

CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine and a half hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, which wholly owns a subsidiary, China Business Network, and a partnership with Digital Chosun, part of the Chosun group of companies, the biggest media conglomerate in South Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G platform through selective markets. For more information, please visit us at www.asia.cnbc.com.

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