Singapore, 8 April 2009– CNBC, First in Business Worldwide expands its pan-Asian distribution with a new deal on SkyCable’s Gold Tier in the Philippines.
This agreement is part of SkyCable’s digital rollout plans. The channel will be available to all Gold Tier digital subscribers when the product is rolled out commercially in May 2009. Subscribers who wish to view CNBC without joining the Gold Tier Package will be able to do so via SkyCable’s à la carte service option.
“This renewal agreement with SkyCable will further enhance our distribution and strengthen our presence in the Philippines”, said Jacqueline Lam, Head of Network Distribution, CNBC Asia Pacific.
“Being on Gold Tier will increase our visibility in the Metro Manila Area giving us more opportunity to grow within the region and even greater access to our core audience”, she added.
“We look forward to the significant value that a first-rate business channel like CNBC will add to our digital SkyCable Gold subscribers, as well as to our other subscribers who choose it as an a la carte option, especially in these trying economic times”, said Ray Montinola, Head of Marketing, SkyCable Corporation.
“We are extremely excited about expanding our reach in the Philippines and are looking forward to continuing our collaborative partnership with SkyCable,” said Jeremy Pink, President and Managing Director, CNBC Asia Pacific.
CNBC is already distributed on SkyCable’s “Metro Pack Tier”, Dream and Destiny in the Metro Manila Area offering maximum reach to our target audience of C-suite elite and high net worth investors.
CNBC will be aired on Channel 111 on SKYCable’s Gold Tier.
About CNBC Asia Pacific:
CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine and a half hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, which wholly owns a subsidiary, China Business Network, and a partnership with Digital Chosun, part of the Chosun group of companies, the biggest media conglomerate in South Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G platform through selective markets. For more information, please visit us at www.asia.cnbc.com.