Chrysler's Press Tries Selling The "Good Fight"

For Chrysler President Jim Press, trying to convince people his company is not going bankrupt is an uphill battle.

When I talked with him Tuesday at the New York Auto Show, he repeatedly told me his company would not only survive, but thrive in the future.

When I asked him about Bankruptcy, Press told me, "That's (bankruptcy) not our objective or our goal. That's not where we're heading. Nobody is trying to force us in that direction. What we're trying to do is get the alliance (with Fiat) put together. If for some reason we can't do that, and we can't get all the constituencies and it's (bankruptcy) not an outcome. it's not preferred but even if that happens...we're prepared to act appropriately."

So what do you take from that?

Here at the New York Auto Showthere is immense skepticism Chrysler can avoid bankruptcy.

It's not that people wish to see the auto maker go into chapter 11 (or chapter 7), but they question why the government would save the struggling auto maker.

Still, Jim Press keeps pressing his case. He came to New York to unveil the 2011 Jeep Grand Cherokee, but will likely spend as much time, if not more answering questions about the proposed Fiat alliance.


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