In this housing market, you need to be creative and think outside the box if you want to close the deal. Dolly Lenz, vice chairman of Prudential Douglas Elliman and resident real estate expert on OTM, has these tips:
1. Establish joint branding with a local retailer - For example, if your hard wood floors were installed by a decorating shop then approach the retailer to partner. The retail store can showcase your home with the floors and the buyer will get broader exposure from a well known local store. The more foot traffic, the better. “It’s a win-win and it wins all the time,” Lenz says.
2. Have a catered open house - Provide appetizers and drinks. In addition, announce to the local high school and community center (places where families congregate) that you are having a open house with food. Food makes people spend time in the house. In addition, you can partner with a local bank so that they can qualify clients and review applications right on the spot.
3. Make a video tour of your home and post it online - Potential buyers will get a better perspective of the home as photos don’t always point out the most interesting aspects of a house.