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CNBC Asia Pacific’s Weekly Reach Grows 37% in Singapore

Singapore, 15 April 2009 – CNBC’s weekly reach grew 37% in Singapore in March among affluent viewers according to TNS Singapore people-meter data.* CNBC also had the widest reach of pay-television news channels on a weekly basis among this elite audience, according to TNS data.*

“This is phenomenal growth and it reinforces the quality of CNBC’s content, offering fast, accurate, actionable and unbiased information and analysis to our audience of C-Suite elite, high net worth, and financial investors,” said Jeremy Pink, President and Managing Director, CNBC Asia Pacific.

“When it matters most, people turn to CNBC, First in Business Worldwide, anytime, anywhere,” he added. “These results are a testament to the value of this network as being an important and compelling voice of business and financial news and analysis.”

The increase in reach, though, does not fully reflect CNBC’s total reach, as it only measures in-home viewing and does not take into consideration out of home viewing in office buildings, trading floors, fitness centers and the like.

About CNBC Asia Pacific

In Asia Pacific, CNBC is headquartered in Singapore and is available in over 21 countries across the region and distributed to over 140 million households. CNBC Asia Pacific’s channels, include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan and Nikkei-CNBC (Japan). CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G platform through selective markets. For more information, please visit us at