Sports Ad Of The Week: Mount Sinai

If a company is going to put an ad in a magazine these days, it better catch the reader's eye quickly. Well, congratulations to the folks at Mount Sinai, who got me to stop while paging through the New York Times Magazine yesterday.

Check out this ad, which is just so cleverly done.

Mount Sinai Ad
Source: The NY Times Magazine
Mount Sinai Ad

Questions? Comments?