Singapore, 29 May 2009 – CNBC, First in Business Worldwide, is launching a new monthly programme, Protect Your Wealth, next Friday, June 5, 2009 at 6:00pm(SIN/HK) with weekend repeats.
Protect Your Wealth will provide viewers with the tools, strategies, insights and analysis to preserve their net worth. The new programme will be hosted by award winning* anchor Martin Soong and broadcast the first Friday of every month.
“Wealth preservation has been a theme inherent throughout the networks programming, but hadn’t been positioned as a segment that spoke specifically to the distressed investor”, said John Casey, Director of News and Programming, CNBC Asia Pacific. “To produce a half hour programme dedicated to wealth preservation is a new concept and one which we felt was needed now more than ever.“
The premise of the show is to deliver the best possible advice to viewers on how to keep their money safe and where possible, make it grow. From real life stories to portfolio builders, the interviews and the stories told on the show will all come from this starting point. Not only will the show boast new graphics, but the tone of the show will be different than CNBC’s business day programs as it will concentrate solely on tangible, actionable advise on prudent and conservative investment strategies.
“Protect Your Wealth strengthens CNBC Asia’s offerings and enables us to provide our viewers with accurate, unbiased and actionable information they can use on their investments,” he added.
First weekend of every month beginning Friday, June 5, 2009.
Friday: 1800(SIN/HK), Saturday: 0600, 1100 (SIN/HK), Sunday: 0700,0930(SIN/HK).
* In 1996, 1998, 2007, and 2008 the industry voted him Best News Anchor at the Asian Television Awards - the only 4-time winner in its history
About CNBC Asia Pacific
In Asia Pacific, CNBC is headquartered in Singapore and is available in over 21 countries across the region and distributed to over 140 million households. CNBC Asia Pacific’s channels, include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan and Nikkei-CNBC (Japan). CNBC also has a strategic alliance with China Business Network, a wholly owned subsidiary of the Shanghai Media Group. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G platform through selective markets. For more information, please visit us at asiatv.cnbc.com