General Motors is already hard at work, trying to win back consumers with new advertising.
A new commercial, which launches Wednesday, is already available online. The spot attempts to tell consumers about how it is trying to start fresh.
"Let's be completely honest: No company wants to go through this," says the spot, from Interpublic Group of Cos.' Deutsch, Los Angeles.
The ad continues: "The only chapter we're interested in is chapter one."
Check it out for yourself: