Who says you can’t make money from Twitter. One tech titan is tweeting all the way to the bank!
We’re talking about Dell . According to the Wall Street Journal the computer giant is using Twitter to promote specials from the Dell Outlet store which sells refurbished or returned computers at a discount.
And more people are following Dell's tweets every day. “Dell Outlet now has more than 620,000 followers, and representatives use it to advertise Twitter-only deals,” says the paper.
The unlikely marketing device has produced some impressive results - helping to generate as much as $1 million in revenue.
“If all of a sudden I have 15 new flatscreens that have popped into Dell Outlet because they’ve been returned…I can now move them very quickly on Twitter,” said Richard Binhammer, a Dell spokesman. “It becomes a very effective way to move the inventory very quickly because of the immediacy of Twitter.”
And they’re not alone. Fast Money trader Jon Najarian says Kodak as well as smaller companies are doing similar things to improve their communication with consumers.
It’s a trend worth watching, he counsels.
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Trader disclosure: On June 17th, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Adami Owns (C), (GS), (BTU), (AGU), (INTC), (MSFT), NUE); Najarian Owns (V), (CSCO); Najarian Owns (C) Preferred; Najarian Is Short (POT) Puts; Najarian Is Short (WFC); Seymour Owns (AAPL), (BAC), (BX), (EEM), (FXI), (F), (IYT); Terranova Owns (SDS), (XBI), (TER), (BTU), (ABT), MSFT); Terranova Is Short (XOM) Call Spread; Terranova Is Short (GENZ) Call Spread; Terranova Is Short (OIH)& (OIH) Puts; Terranova Is Short (RIG)& (RIG) Puts; Terranova Is Short (FCX)& (FCX) Puts; Terranova Is Short (RIMM)& (RIMM) Puts; Terranova Is Short (GENZ)& (GENZ) Puts; Terranova Is Short (IBM) Calls; Terranova OWns (BRCM) & Is Short (BRCM) Calls; Terranova Owns (POT)& Short (POT) Calls; Terranova Is Short (JPM)& Is Short (JPM) Calls; Terranova Owns (MS) & Short (MS) Calls; Teranova Owns (X) & Is SHort (X) Calls; Terranova OWns July Nat Gas Futures; Terranova Owns (DIS) Octovber Call Spread
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