Did Kodak win or lose with Rose Boy? Like Charles Foster Kane's beloved "Rosebud", this is a PR stunt which may go down in flames.
Let us size up the winners and losers in what seemed to be a no-lose publicity gambit.
As of this writing, the young man who attempted to give Megan Fox a rose has yet to meet her. The boy, identified as 11-year-old Harvey Kindlon, is apparently a celebrity-loving Brit who has attempted to meet stars before, according to Gawker. The website also reports that Kindlon, an aspiring entertainer, was surprised at public reaction to the photo of him being snubbed unintentionally (allegedly) by Fox during the premiere of "Transformers" in London earlier this month.
As readers of this blog know, Eastman Kodak offered $5,000 to the person who could identify the boy in the photo. Kodak promised to fly him to the U.S. to meet Fox and finally hand her that rose. Two people identified Kindlon to Kodak. The company then found the boy and brought him to New York, where he was supposed to meet Fox during an appearance on "The Today Show" Friday. But Fox was bumped from Friday's show because of Michael Jackson's death, and she never met Kindlon, reportedly returning to LA.
I'm told it's all up in the air.
Kindlon went on "Good Morning America" and enjoyed a free weekend in the Big Apple. Clearly he's a winner, even if he never meets Megan Fox. He's famous now, which he would not have been if he'd given Fox her rose in the first place.