Trading The Burger Wars

As we told you last week, the burger wars appear to be heating up. That’s good for your appetite but will new sandwiches boost fast food stocks?

McDonald’s is hoping to entice you into its restaurants with brand new Angus burgers. According to a report on the Chicago Tribune it will be “made from a higher grade of beef than other McDonald's burgers and weigh approximately 1/3 pound” and sell for about $4.

If you're thinking that seems a little pricey, you're not the only one.

According to published reports, Burger King is considering slashing the price of its double cheeseburger to $1 to reel in people who are keeping a close eye on their wallets.

How does all this impact the bottom line of rival Carl Jr.s’ and Hardee’s? We asked the Chief of their parent company CKE Restaurants, Andy Puzder.

Puzder told Fast Money, “To the extent that we’ve had any hit in sales, it’s come from people getting fewer combos not people getting fewer burgers. Guys are still spending $6 bucks on a burger. And yes, we are losing the 99 cent guys but those customers are the least profitable for us.”

Puzder has a lot of interesting things to say not only about the fast food industry but the overall economy. See our entire interview. Watch the video now!

Got something to to say? Send us an e-mail at and your comment might be posted on the Rapid Recap. If you'd prefer to make a comment but not have it published on our website send your e-mail to

Trader disclosure: On July 8th, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Seymour Owns (AA), (AAPL), (BAC), (BX), (EEM), (FXI), (F), (INFY), (SBUX); Seymour's Firm Owns (FCX); Terranova Owns (MSFT), (XBI), (ABT), (OIH), (RIMM), (SUN) ; Adami Owns (AGU), (C), (GS), (INTC), (MSFT), (NUE), (BTU); Finerman Owns (RIG), (TBT); Finerman's Firm Owns (FCN), (MSFT), (NOK), (PBR), (RIG), (TBT), (WMT), (FLS); Finerman's Firm Owns (BAC) Preferred; Finerman Owns (BAC) Preferred; Finerman's Firm Is Short (BAC), (IYR), (IJR), (MDY), (SPY), (USO)