Billy Mays Will Live on in Infomercial World

Billy Mays
Photo By: acjetter
Billy Mays

Infomercial king Billy Mays might have died of a heart attack on June 28, but his image and booming voice that have helped sell billions of dollars worth of products over the last decade will live on in the commercial world.

"While the mourning and healing process will continue for the family, they have graciously given permission for all the people, inventors, companies and corporations to continue using his likeness on television and packaging pursuant to and honoring all existing agreements that he had in place," Mays' lawyer Roger Pliakas, said in a statement.

At the time of his death, Mays was featured in advertising for OxiClean, Arm & Hammer Baking Soda, What Odor? and the Awesome Auger, among others. And there even could be new spots.

A company called Plymouth Direct is expected to broadcast two never-before-aired spots for a new Mighty Putty kit and Mighty Tape with Mays as the pitchman, according to AdAge.

Mays received an up-front fee for his work on the spots he worked on and also received a piece of each product's profits.

His wife Deborah said, in a statement, that Mays "believed in every product he sold, and he loved nothing more than bringing helpful products to people at a great savings."

Mays, who reportedly shot his last commercial for OxiClean on June 25, is survived by his wife, his son Billy III and his daughter Elizabeth.