UPDATE: Trading Apple Into Earnings

Apple has certainly generated plenty of excitement lately with all the new apps for the iPhone and the return of Steve Jobs. But will the company continue to wow the crowds with their earnings on Tuesday.

Just when you think Apple can’t have any more surprises up its sleeve, out comes another one.

JPMorgan analyst Mark Moskowitz has recommended investors add positions in the stock saying business volumes should exceed investors' expectations. He also raised his price target to $167.50 from $155.

On Tuesday Apple is scheduled to report earnings, according to Reuters Estimates they should show a profit of $1.17 a share.

Should you get in ahead of the numbers --wait for a pullback -- or run the other way?

The stock has run from $140 to $151 in the blink of an eye, counsels Pete Najarian. I’d get long Apple but on a pullback. However volatility is low so I don’t anticipate a big move post earnings.

My best guess is that the stock will trade off after earnings for a few days, says Tavis McCourt of Morgan Keegan. Then investors will figure out that guidance is low and there are great reasons to own the stock heading into the back half of the year.

I think the trade here is RIMM over Apple, counsels Joe Terranova, just for valuations.

Still want more insights? Click here to find out what Dan Niles of Alpha One Capital Partners has to say.

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Trader disclosure: On July 17th, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders: Najarian Owns (BTU) Call Spread; Najarian Owns (F) Calls; Najarian Owns (INTC) Call Spread; Najarian Owns (JPM) And Is Short (JPM) Calls; Najarian Owns (MCD) And Is Short (MCD) Calls; Najarian Owns (MS) Call Spread; Najarian Owns (MSFT) And Is Short (MSFT) Calls; Najarian Owns (SU) Calls; Najarian Owns (XLF) Call Spread; Najarian Owns (YHOO) Call Spread; Finerman's Firm Owns (MSFT), (NOK), (WMT), (APC); Finerman's Firm And Finerman Own (WFC) Preferred Shares, Finerman's Firm Is Short (WFC); Finerman's Firm And Finerman Own (BAC) Preferred Shares; Finerman's Firm Is Short (IJR), (IYR), (IWM), (MDY), (SPY), (USO); Finerman's Firm And Finerman Own (RIG); Terranova Owns (TER), (RIMM), (SUN), (MSFT), (FTO); Terranova Works For (VRTS); Terranova Is Chief Alternatives Strategist Of Virtus Investment Partners, Ltd.; Terranova Is Co-Portfolio Manager Of The Virtus Diversifier PHOLIO; Virtus Diversifier PHOLIO Owns (IGE), (DBC), (DBV)

For Joe Terranova:
Virtus Investment Partners Owns More Than 1% Of (ABD)
Virtus Investment Partners Owns More Than 1% Of (CBL)
Virtus Investment Partners Owns More Than 1% Of (CAL)
Virtus Investment Partners Owns More Than 1% Of (CLB)
Virtus Investment Partners Owns More Than 1% Of (DLR)
Virtus Investment Partners Owns More Than 1% Of (EXR)
Virtus Investment Partners Owns More Than 1% Of (IGE)
Virtus Investment Partners Owns More Than 1% Of (MEE)
Virtus Investment Partners Owns More Than 1% Of (DBC)
Virtus Investment Partners Owns More Than 1% Of (DBV)
Virtus Investment Partners Owns More Than 1% Of (DBA)
Virtus Investment Partners Owns More Than 1% Of St Mary Land & Exploration Co
Virtus Investment Partners Owns More Than 1% Of Seagate Tax Refund Rights
Virtus Investment Partners Owns More Than 1% Of (SKT)
Virtus Investment Partners Owns More Than 1% Of (TNB)
Virtus Investment Partners Owns More Than 1% Of (UA)
Virtus Investment Partners Owns More Than 1% Of (WBMD)

For Jared Levy:
Peak6 Investments Is Short And Has An Options Position In (AGU)
Peak6 Investments Is Short And Has An Options Position In (AMZN)
Peak6 Investments Is Short And Has An Options Position In (BBT)
Peak6 Investments Is Short And Has An Options Position In (BTU)
Peak6 Investments Is Short And Has An Options Position In (EBAY)
Peak6 Investments Is Short And Has An Options Position In (FCX)
Peak6 Investments Is Short And Has An Options Position In (GE)
Peak6 Investments Is Short And Has An Options Position In (GS)
Peak6 Investments Is Short And Has An Options Position In (HAS)
Peak6 Investments Is Short And Has An Options Position In (IGT)
Peak6 Investments Is Short And Has An Options Position In (JPM)
Peak6 Investments Is Short And Has An Options Position In (KO)
Peak6 Investments Is Short And Has An Options Position In (MAT)
Peak6 Investments Is Short And Has An Options Position In (MCD)
Peak6 Investments Is Short And Has An Options Position In (MO)
Peak6 Investments Is Short And Has An Options Position In (NOK)
Peak6 Investments Is Short And Has An Options Position In (PENN)
Peak6 Investments Is Short And Has An Options Position In (PLCE)
Peak6 Investments Is Short And Has An Options Position In (PM)
Peak6 Investments Is Short And Has An Options Position In (POT)
Peak6 Investments Is Short And Has An Options Position In (SBUX)
Peak6 Investments Is Short And Has An Options Position In (SHFL)
Peak6 Investments Is Short And Has An Options Position In (SU)
Peak6 Investments Is Short And Has An Options Position In (UPS)
Peak6 Investments Is Short And Has An Options Position In (WMT)
Peak6 Investments Is Short And Has An Options Position In (XLF)
Peak6 Investments Owns And Has An Options Position In (AXP)
Peak6 Investments Owns And Has An Options Position In (BA)
Peak6 Investments Owns And Has An Options Position In (BAC)
Peak6 Investments Owns And Has An Options Position In (C)
Peak6 Investments Owns And Has An Options Position In (CAT)
Peak6 Investments Owns And Has An Options Position In (CIT)
Peak6 Investments Owns And Has An Options Position In (COF)
Peak6 Investments Owns And Has An Options Position In (F)
Peak6 Investments Owns And Has An Options Position In (GLD)
Peak6 Investments Owns And Has An Options Position In (GOOG)
Peak6 Investments Owns And Has An Options Position In (IBM)
Peak6 Investments Owns And Has An Options Position In (INTC)
Peak6 Investments Owns And Has An Options Position In (JNJ)
Peak6 Investments Owns And Has An Options Position In (LM)
Peak6 Investments Owns And Has An Options Position In (MMM)
Peak6 Investments Owns And Has An Options Position In (MRK)
Peak6 Investments Owns And Has An Options Position In (MS)
Peak6 Investments Owns And Has An Options Position In (MSFT)
Peak6 Investments Owns And Has An Options Position In (PFE)
Peak6 Investments Owns And Has An Options Position In (SJM)
Peak6 Investments Owns And Has An Options Position In (TXN)
Peak6 Investments Owns And Has An Options Position In (USB)
Peak6 Investments Owns And Has An Options Position In (USO)
Peak6 Investments Owns And Has An Options Position In (UNG)
Peak6 Investments Owns And Has An Options Position In (YHOO)