After all, zipping up Flagstaff Mountain in a Ford Flex is the way to truly feel the increased torque you get with EcoBoost.
The performance from two days of driving in and around Boulder was enough to convince me EcoBoost will definitely have fans.
The bigger question is how many people will pay an extra $3,000 for an EcoBoost engine that will deliver more muscle with less guzzle.
Ford says EcoBoost will be 20% more fuel efficient than a comparable engine while producing 15% fewer emissions. In essence, an EcoBoost will give drivers the power of an 8 cylinder engine while using only as much gas as you would with 6 cylinders. Much of that is due to the turbo charging technology in the engine courtesy of Borg Warner. It is an enticing package.
Ford won't say how many EcoBoost engines it plans to sell this year, but it expects to produce 1.3 million worldwide by 2013. And I can see demand getting a boost when the 4 cylinder version of EcoBoost comes out next year.
There is clearly a market for more fuel efficient engines.