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Winning In A Terrible Economy

The terrible economy isn’t hurting everyone. In fact, it’s driving impressive gains at one company!

For the first time in its history, South Korea based carmaker Hyundai grabbed 5% of the total global car market with second-quarter vehicle sales eking out a 1.2% gain from the same period last year.

That’s pretty impressive when rival Toyota is talking about closing a plant for the first time in its 73-year history.

What’s driving success at Hyundai?

China and India are two bright spots Not only has Hyundai built factories in these nations to meet increasing vehicle demand, but earlier this month, Hyundai raised its 2009 sales target in China for a second time. Stimulus money is largely behind these results.

Here in the US, a renewed emphasis on value has helped push gains with Hyundai selling some of America’s lowest-priced vehicles

And Hyundai is making the cars even lower priced by getting a jump-start on the cash for clunkers stimulus rebate. Under the legislation motorists can get up to $4,500 toward the purchase of a more fuel efficient car starting July 1st. But Hyundai has already made trade-in rebates available, and it's driving 10 percent of the company’s new car sales.

According to the New York Times “The most popular Hyundai for initial clunker traders (41 percent) was the Elantra, which with the $4,500 rebate and existing company incentives can be bought for $8,620.”

But that's not all.

Hyundai Motor America acting president & CEO John Krafcik reveals on Fast Money that Hyuandi “has a wonderful surprise up its sleeve.”

He tells the traders “we should have an all new Sonata-hybrid by this time next year.” And that’s not all. The hybrid technology has been developed by Hyundai so it will be proprietary.

Want to hear more about this potentially money-making development? Watch the video for our entire interview with CEO John Krafcik.

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Trader disclosure: On July 24th, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders: Seymour Owns (TSL), (MSFT); Grasso Owns (ASTM), (BAC), (BA), (COST), (FAZ), (OXY), (V), (WMT), (XLF), (T); Terranova Owns (MSFT), (MCD), (GOOG), (AMZN), (AXP); Najarian Owns (CSCO) Call Spread; Najarian Owns (INTC) Call Spread; Najarian Owns (JPM) And Is Short (JPM) Calls; Najarian Owns (MCD) And Is Short (MCD) Calls; Najarian Owns (MS) And Is Short (MS) Calls; Najarian Owns (MSFT) And Is Short (MSFT) Call; Najarian Owns (YHOO) Call Spread; Najarian Owns (V) And Is Short (V) Calls; Najarian Owns (HIG) Calls

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