I'm late to the "Mad Men" mania. Why would I want to watch a show about a bunch of chain-smoking, three-martini-drinking womanizing homophobic racists?
Then I finally watched it.
Now I'm hooked.
AMC is in the midst of a huge PR campaign to promote the show's third season premiere this Sunday. PR Week reports the network is blitzing the Big Apple. "Events include a partnership with the New York Mets on August 14," the website reports, "and a video installation of vintage ads and ads created by the show's fictional advertising agency, Sterling Cooper, at Columbus Circle. Additionally, AMC will screen the premiere at 10pm on August 16 in Times Square, as it debuts on the network."
At the mall this weekend I saw huge blow-ups of Don and Betty Draper at Banana Republic, which is launching a clothing line based on the show.
Finally, for those of you who specialize in inappropriately hitting on secretaries at the office, you can now "Mad Men Yourself" at www.madmenyourself.com.