Ask anyone in Hollywood who's exporting entertainment overseas; the international business is thriving everywhere but China, where the government limits foreign entertainment imports and piracy is rampant.
There's plenty of demand in China for American movies and television, but the US media conglomerates' hands are tied by a cap on 20 foreign films a year strict restrictions that they work only through government-controlled distributors.
But now, finally there's progress in Hollywood's push to enter China.
The WTO issued a 460 page ruling that demands that the Chinese government ease its restrictions, and among other things allow U.S. content companies to work with any distributors, not just those controlled by the government.
This is the biggest ruling to open up China's entertainment economy yet.
What does this mean for the movie business? The bad news is that the cap on the number of foreign movies allowed into China per year remains at 20. That's a huge problem for the six major studios - Disney, Sony, Paramount, Warner Bros., Universal and 20th Century Fox - which together churn out up to 200 movies a year. Here's a perfect example of how bad that cap on films is: "The Dark Knight," the biggest film in the US last year and one of the most critically acclaimed wasn't allowed into China. The WTO also ruled that China should continue to have the right to censor foreign films and protect the rights of the two state-owned theater chains.