America’s iconic Greyhound coaches will hit the road in the UK this September as owner FirstGroup looks to tap the brand’s North American success for the British market.
“We’ve had great success developing the network in North America, particularly in the Northeast of the USA, and we’ve decided that there is a market here, a similar market that is not being provided for,” Sir Moir Lockhead, CEO of FirstGroup, told CNBC.
FirstGroup bought the famous coach brand back in 2007 and plans to start hourly routes between London and Portsmouth and London and Southampton from Sept. 14. It hopes to add more routes in 2010.
Greyhound has the only countrywide network of buses in the USA and Canada and the name has become world famous over the last century, even appearing in various films and songs.
Lockhead is pitching the launch at young professional commuters and is offering “spacious leather seating, free wi-fi, power sockets, air-conditioning (and) complimentary newspapers.”