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EXCERPTS FROM CNBCS AS SEEN ON TV, ANCHORED BY CNBCS DARREN ROVELL, AIRING TONIGHT, THURSDAY, AUGUST 20TH AT 10PM & 1AM ET ON CNBC

WHEN: TONIGHT, THURSDAY, AUGUST 20TH AT 10PM & 1AM ET

WHERE: CNBC'S "AS SEEN ON TV"

CNBC's "As Seen on TV" has been updated to reflect the recent death of Billy Mays. The updated version premieres tonight, Thursday, August 20th at 10PM & 1AM ET on CNBC.

Following is the unofficial transcript of excerpts from a CNBC interview with Billy Mays' son, Billy III, Mays' longtime business partner and friend, pitchman Anthony Sullivan, and the owner of the $80 million "Mighty" brand, Bill McAlister, to discuss how a family, an empire and a brand live on when their spokesman passes away.

All references must be sourced to CNBC.

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BILLY MAYS III ON HIS DAD

DARREN ROVELL:

How hard would you say he worked?

BILLY III:

He was really never not workin'....it was what he loved to do. It was like his joy, you know.

DARREN ROVELL:

Tell me about-- the decision to go forward with everything?

BILLY III:

I look at it as, like, this is his life's work. You know, like, this is what he did. And there's-- there's plenty of companies relying on his image to sell their product, ...And the last thing he would want is for these companies to just be out of luck now that he's gone...And I think he wouldn't have it any other way.

DARREN ROVELL:

When you watch one of the commercials now or hear his voice in the background, how does that make you feel?

BILLY III:

The first time it happened...it was kinda comforting to see him, really. I miss my dad. He was like my best friend.

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SULLIVAN ON MAYS' CAREER

DARREN ROVELL:

Why did Billy Mays work?

ANTHONY SULLIVAN:

To this day, I still don't know how or why Billy worked. I think if you went to Salesmen School 101 (PH)-- they would not say, "Wear a blue shirt, dye your beard as black as you can and shout at the top of your v-- lungs and come up with crazy phrases like, 'Powered by the air you breathe and activated by the water you and I drink.'"

I think at the end of the day it was just straightforward old-fashioned tenacity.

When he revved up his engine and just floored it and eventually if you sat there for long enough you would-- you'd-- you know, and pull your credit card out and you would buy.

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MCALISTER ON MIGHTY PRODUCTS:

BILL MCALISTER:

Every time we sat down to do another Mighty product, we wanted to one-up the one before. So, it started out pulling...an 80,000 pound tractor trailer.

BILL MCALISTER:

Then, the next of course was, you know, Mighty Mend-it. Well, what-- how are we gonna top that? Let's take a parachute. Let's take a bayonet knife, lets cut it right down the middle, mend it with Mighty Mend-It, which we did 5:00 the night before. Then, the next morning, a guy jumped out with that parachute from 5,000 feet.

BILL MCALISTER:

The very last commercial he ever did was Mighty Tape which is launching in two weeks where he actually got in scuba gear, not the-- you know, the actual wet suit, but he had his blue shirt on, his khakis, and he put the scuba stuff on with the scuba guys were down there.

We punctured a regulator hose. He fixed it with Mighty Tape down about 30 feet. And the guy came up. And-- that was the last commercial we did with him. But the-- that-- you know, he-- he's never scuba dived before in his life. ...It was amazing. It was-- I'll never forget it.


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