Ford Sees Industry's Sales Hopping in August

A top Ford Motorexecutive expects industry-wide U.S. auto sales to rise for the first time in more than two years this month, thanks largely to the government's Cash for Clunkers program.

Sales may have risen as high as 13 million units on an annualized basis during August, Mark Fields, Ford's president of the Americas, told reporters on Friday.

Retail sales at Ford in August have already surpassed last year's levels with a weekend still to go, he said. Ford's sales in July rose 2.4 percent.

"Overall, we thought it was a very, very successful program in jump-starting sales," Fields said of the clunkers program, which enticed drivers to trade in gas guzzlers by offering big rebates on new, more fuel-efficient cars and trucks.

Ford F Series
Ford F Series

Automakers are scheduled to report monthly sales on Tuesday. Many analysts are forecasting a year-over-year increase for an industry that has taken a beating during the recession, although year-ago levels were already depressed.

Cash for Clunkers offered a strong jolt to sales. The program, which formally ended on Monday, spurred 690,114 new sales at a taxpayer cost of $2.88 billion, according to the Department of Transportation.

Ford was one of the top gainers from the program. The Ford Focus compact car and Escape crossover were among the top sellers, though Japanese automakers sold more vehicles than U.S. companies.

Fields estimated about 30 to 40 percent of clunkers sales were "truly incremental," meaning that they came from consumers who had no plans previously to buy a car. The rest, he said, came from people who were going to buy a car later on.