Singapore, 29 August, 2009 – CNBC, First in Business Worldwide, strengthens its non-business day programming in Asia Pacific, with the launch of "The Barefoot Investor" on CNBC Life this Saturday, August 29, 2009 at 4:30pm (AEST).
"The launch of the The Barefoot Investor enhances our weekend offerings and reinforces CNBC’s position as the premier business resource, appealing to our key demographic – the investor," said John Casey, Vice President, News and Programming, CNBC Asia Pacific. "The new show will provide viewers with effective strategies to manage their money in a step-by-step guide to financial freedom."
Scott Pape, who wrote the best selling book The Barefoot Investor, will host this thirty-minute weekly programme which takes a unique and refreshing approach to the issues that matter most to your money. With a no nonsense attitude, Pape demystifies the complex world of financial management, providing simple and effective strategies to get your hip pocket back in shape. No jargon, no fuss, just streetwise common sense approach to managing your finances.
"I'm excited to be a part of the CNBC team. The Barefoot Investor is about treading your own path and what better platform to feature straight forward money advice than on the world's leading financial news channel," said Scott Pape, Host, The Barefoot Investor.
"Broadcasting this new programme in Australia shows CNBC’s commitment to the region and enables us to continue being a one stop viewing platform taking our audience from the business week into the weekends," added Casey.
For more information on showtimes or to access The Barefoot Investor viewing gallery, please visit our website at: www.barefootinvestor.cnbc.com
About CNBC Asia Pacific
CNBC Asia Pacific is uniquely positioned to speak to viewers from across the region. Headquartered in Singapore, the network provides nine and a half hours of live Asia-produced programming, which is complemented with coverage of live market action from Europe and the US. CNBC Asia Pacific's channels, which include CNBC Asia, CNBC-TV18 (India), CNBC Pakistan, Nikkei-CNBC (Japan) are available in more than 21 countries across the Asia Pacific region. CNBC also has a strategic alliance with Shanghai Media Group, which wholly owns a subsidiary, China Business Network, and a partnership with Digital Chosun, part of the Chosun group of companies, the biggest media conglomerate in South Korea. The channels are distributed via satellite, cable and terrestrial broadcast networks, as well as broadband. CNBC content is also distributed on the 3G platform through selective markets. For more information, please visit us athttp://asia.cnbc.com