CNBC, the recognised world leader in business news, and HSBC Private Bank, one of the world's leading international private banks, today announced an agreement that sees HSBC Private Bank sponsor on-air and online activity across CNBC in Europe, the Middle East, Africa and Asia Pacific. The deal was negotiated through the newly formed Exchange and Invention teams at Mindshare Worldwide in London.
HSBC Private Bank will sponsor 60 second highlight vignettes based around a new 13-part series entitled Alternative Investing. In each programme, CNBC presenter Rebecca Meehan will look at non-traditional investments and sectors where there is growing opportunity. HSBC Private Bank sponsored hotboards will air around CNBC’s flagship programme Squawk Box Europe, where the weekly segment will air.
HSBC Private Bank will also sponsor a dedicated programme page for Alternative Investing on CNBC.com, which will include episodes of the programme, relevant market data and a guide to different types of alternative investments. The page will be supported by 30 second promos running on CNBC encouraging viewers to visit the page. Various digital executions, including banner ads, MPUs and pre-roll ads, will run on CNBC.com to promote the page.
Paul Maraviglia, Vice President Sales, EMEA at CNBC, said, “We are extremely excited to be working with HSBC Private Bank on this campaign. Our viewers include CEOs, business leaders and private investors who are always looking for new and innovative ways to invest their money.”
Tony Joyce, Global Head of Marketing and Communications at HSBC Private Bank said, “As the bank that opens doors to alternative investment opportunities around the world, this campaign on CNBC presents the perfect opportunity to express HSBC Private Bank’s brand and business values. CNBC allows us to directly target our key audience of private investors, financial influencers and high-net-worth individuals with relevant and engaging content.”
Jacqueline Franco, Director at Mindshare Worldwide said, "This campaign demonstrates Mindshare's approach to creative media strategy in developing a sponsorship that benefits both our client and our media partner. We are very excited to bring the HSBC Private Bank brand to life across CNBC's multiple platforms, providing relevant and informative content to a high-net-worth audience who are traditionally extremely hard to engage with."