Marketing is all about buzz. But if you create something that is immediately banned, does the resulting chatter make up for the lack of exposure?
PETA's latest headline-grabbing attempt to stop people from wearing fur and leather was conceived with a captive audience in mind-airport passengers. The animal rights group created a video called "Cruelty Doesn't Fly", starring a scantily-clad Pamela Anderson (does she dress any other way?) as a TSA employee frisking and disrobing passengers wearing animal byproducts. Even wool is no longer acceptable. Only a man and woman wearing nothing but a smile got to walk through security unmolested. You're treated to a full view of their backsides.
The video was slated to run in several New York area airports, but the New York Post saysthat CNN Airport Network pulled the ads because PG-13 doesn't play well in airports. There are kids around, and others who may be offended.
So, what then?
Well, instead of playing inside airports, PETA reportedly hopes to run the video ON AIRPLANES, as part of the in-flight entertainment. Not sure that'll fly either. Meantime, PETA is also giving away the clothes Anderson wore in the video. Man, you've gotta have a lot of chutzpah to wear her clothes and not feel completely...deflated.
If PETA toned down the video a bit, might it actually have an impact? If the ad was a little less racy, CNN Airport Network would probably run it. Then, some woman sitting over at gate 38B wearing sable and preparing to board her first class flight to La-La land might feel a little embarrassed wearing a fur.
We'll never know.
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