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CNBC outperforms the PE TV market

CNBC, the leading pan-EMEA business and financial TV channel, is outperforming the other international TV channels, according to the latest EMS figures released today.

The full year results for 2008 have proved very positive for the channel which has seen its viewership increase across all measures. “We have covered some extraordinary events and brought our viewers some of the most important business stories in a generation over the past two years,” says Mick Buckley, President & CEO, EMEA, CNBC, “Every indication is that we have attracted a new audience to the channel who has sampled it, liked what they’ve seen and are sticking with us.”

Buckley believes that the nature of the news has played an important part in the results shown in this EMS wave. “Business news came of age over this period. From the collapse of Bear Stearns to the demise of Lehman Brothers, our viewers have turned to CNBC to provide the accuracy of information, the insight and analysis they needed to make extremely difficult business decisions.”

EMS & CEMS 2009

Daily – up 18% to 640,000Weekly – up 9% to 3.3 millionMonthly – up 5% to 7.0 millionAnnual – up 7% to 11.8 million

CNBC has also seen strong increases year on year in the percentage of viewers across its key audience segments on a monthly basis:

Influential opinion leaders up 25% to 1.95 millionDecision makers up 11% to 1.75 millionCEOs and managing directors up 24% to 278,000C-Suite private investors up 17% to 778,000

“It is satisfying to see that those who are making the key decisions and informing the markets are turning to CNBC for their information about the business environment,” says Buckley.

“We know from guest appearances that politicians across Europe are using the network to communicate to their stakeholders on matters of policy in these turbulent times.”

Buckley concluded: “We’re pleased with our performance, but recognise that there is still a great opportunity for us to capitalise on our niche, high value business TV proposition by ensuring that we continue to produce the very best content for an astute and discerning audience across the region.”

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