ENGLEWOOD CLIFFS, N.J. September 21, 2009 - CNBC.com, a top ten site in the Business/Finance News/Research category, scored its 21st straight month of year-over-year growth in uniques according to the latest data from comScore Media Metrix. In August, the online destination for global business news and expert analysis was visited by 5.5 million unique visitors.
CNBC.com is participating in comScore's newly launched Media Metrix 360, a panel-centric hybrid solution to digital audience measurement, and its August 2009 numbers are reflective of this new approach. Media Metrix 360 combines person-level measurement from comScore's proprietary 2 million person global panel with Web site server metrics.
"Media Metrix 360 gives CNBC.com, as well as all other web publishers, the opportunity to get a fuller picture of our digital audience," said Meredith Stark, Vice President and Executive Producer, CNBC.com. "Though this is only the first month this data is available, we believe it will provide an even better reflection of our audience than has been available in the past."
Additional CNBC.com August 2009 highlights include:
-CNBC.com remains the #1 stand alone financial news website by total page views.** The site's page views were 217MM for the month.
-CNBC.com is the #1 site in the category in total minutes. In aggregate, of all the time spent viewing financial news websites, more minutes are spent on CNBC.com than on any other financial news site (606MM minutes). This means that 23 minutes out of every hour spent on financial news websites in the United States are spent on CNBC.com.
-CNBC.com remains #1 in time spent per visit, with users spending an average of 40.7 minutes per visit, the most in the Business/Finance - News/Research category.
-CNBC.com is still #1 in the category in minutes per visitor (109.5 min/visitor).
**Source: comScore Media Metrix, August 2009, Business/Finance - News/Research category. "Stand alone" excludes portal-affiliated websites.
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.
Since launching in December 2006, CNBC.com has become the online destination for global business news, fast, accurate and actionable information, original reporting and in-depth analysis. One of the fastest-growing business news sites on the web, CNBC.com features real-time quotes and extensive charts, an unprecedented amount of video, close to thirty original industry and topic-specific blogs authored by both CNBC and CNBC.com award-winning journalists and Network guests and a wide variety of investing tools.
Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.