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A NEW SEASON OF THE BUSINESS OF INNOVATION, CNBCS THREE-PART PRIMETIME GLOBAL SERIES, PREMIERES MONDAY, OCTOBER 5TH

Series Hosted by CNBC's Maria Bartiromo And Presented In Association with IBM

"Business of Innovation" Breaks Down The Landscape Of The Future So Business Leaders Can Take Advantage Of This Unique Moment In History

ENGLEWOOD CLIFFS, N.J. October 2, 2009 Imagine our future...6.4 billion people living in cities around the world...a historic shift, accelerating growth at unprecedented speed. Our cities are the lifeline that make our global planet work. We're in a race with time to make our infrastructure, healthcare and workplaces advanced, adaptable and accessible. Will we be ready? How will we prepare?

This all-new edition of CNBC's "The Business of Innovation," presented in association with IBM, will give you unprecedented access to what's happening in cities across the world: from reshaping them, to redefining healthcare, to rethinking work. The third season of this cutting-edge series begins Monday, October 5th at 8PM and 1AM ET and will air for three consecutive Mondays at 8PM and 1AM ET on CNBC, First in Business Worldwide.*

The series, hosted by CNBC's Maria Bartiromo, will broadcast globally across the CNBC network.

"In a time of unprecedented economic, political and social change, it is imperative for companies and leaders to transform and redefine how they innovate in a way previously unimaginable," said Susan Krakower, Senior Vice President, Strategic Programming and Development, CNBC. "The goal of the series is to get to the heart of what makes our infrastructure, our healthcare system and our workplaces function more efficiently to meet the demands of the future."

"We believe programming that helps contextualize today's global issues as business imperatives provides real value to today's leaders. We are proud to continue our partnership with CNBC and 'The Business of Innovation.' CNBC is an expert in crafting top business content and the program is a great example of bringing real-world issues front and center, and drawing upon top leaders for practical insight. We hope the series will establish a deeper understanding of these important issues facing people and businesses around the world," said John Fredette, Manager, Branded Content Development, IBM.

Through detailed analysis and discussion with visionaries, problem solvers, provocateurs and people on the ground floor, the series will examine not only how technology will benefit our cities, healthcare and workplaces, but also the derivative plays of new technology that will infiltrate other systems.

Each one-hour episode will explore how we innovate to succeed in the 21st Century using CNBC's global newsgathering capabilities and a series of high-profile, world-class leaders, CEOs and thought leaders including Denis Cortese, MD, President and CEO, Mayo Clinic; Michael Chertoff, Former U.S. Secretary of Homeland Security; Helen Zille, Former Mayor, Cape Town; Current Premier, Western Cape; Ray Gogel, COO and President, Current Group; Mort Zuckerman, Chairman and Publisher, New York Daily News; Editor in Chief of U.S. News & World Report; and co-founder Boston Properties, Inc; Ron Sims, Deputy Secretary of U.S. Dept. of Housing and Urban Development; Michael Chasen, CEO, Blackboard; Tim Brown, CEO IDEO; Ronald Williams, Chairman and CEO, Aetna, Inc.; Christopher Viehbacher, CEO, Sanofi Aventis; Amory Lovins, PhD, co-founder Rocky Mountain Institute; Jody Thompson, co-creator ROWE and author, "Why Work Sucks And How To Fix It"; and Rishi Chandra, Project Manager, Google Enterprise; among others, to provide brilliant insight into promising solutions for our cities both currently in the practice and in the pipeline.

CNBC's "The Business of Innovation" will feature the following episodes:

Reshaping Cities (Monday, October 5th) Each year, we add the equivalent of seven New Yorks to the planet, creating strains our ageing cities are struggling to handle. The intelligent city won't just survive under this strain - it will flourish. Touching upon public safety, traffic, "self-aware" buildings, and smart grids, this show introduces the systems that will make the cities of the future both successful and sustainable.

Redefining Healthcare (Monday, October 12th) Even our most advanced societies struggle to provide total access to affordable, quality healthcare. This hour explores how the 'intelligence cure' can slash costs, reduce inefficiencies, and create tailor-made treatments for the individual patient. The show begins by exploring personalized medicine, before moving on to improving diagnosis and treatment, healthcare delivery systems, and insurers.

Rethinking Work (Monday, October 19th) Despite enormous advances in technology, our workplaces are not nearly as efficient as they could be: each week, more than 40% of employees use incorrect information to make decisions, thereby wasting time and resources. From the office to the classroom, smoother travel to smarter collaboration, this episode explores how "wiser work" can lead businesses and governments to prosper.

For more information regarding CNBC's "The Business of Innovation," including a complete rundown of CEO guests and thought leaders, podcasts as well as links to global resources, log on to http://innovation.cnbc.com.

Maria Bartiromo is the anchor of CNBC's "Closing Bell with Maria Bartiromo" (3-5 PM ET), and host and managing editor of the nationally syndicated "Wall Street Journal Report with Maria Bartiromo."

About CNBC:

With CNBC in the U.S., CNBC in Asia, CNBC in Europe, CNBC World and CNBC HD+, CNBC is the recognized world leader in business news and provides real-time financial market coverage and business information to more than 95 million households in the United States and Canada. The network's 17 live hours a day of business programming in North America (weekdays from 4:00 a.m.- 9:00 p.m) is produced at CNBC's global headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC News bureaus worldwide. CNBC.com and CNBC Mobile Web (http://mobile.cnbc.com) offer real-time stock quotes and charts, CNBC's breaking news & analysis, market and pre-market data. Additionally, CNBC.com provides videos, live streaming of events and market opens in Asia and Europe, and industry and topic-specific blogs from our award winning reporters and guests.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at <http://nbcumv.com/cnbc/.

About IBM: For more information, please visit www.ibm.com

*Editor's Note: CNBC's "The Business of Innovation" Programming Schedule

EPISODE 1 Monday, October 5th at 8PM &1AM ET

EPISODE 2 Monday, October 12th at 8PM & 1AM ET

EPISODE 3 Monday, October 19th at 8PM & 1AM ET

About CNBC:
CNBC is the recognized world leader in business news, providing real-time financial market coverage and business information to more than 340 million homes worldwide, including more than 95 million households in the United States and Canada. The network's Business Day programming (weekdays from 5:00 a.m.-7:00 p.m. ET) is produced at CNBC's headquarters in Englewood Cliffs, N.J., and also includes reports from CNBC news bureaus worldwide. Additionally, CNBC viewers can manage their individual investment portfolios and gain additional in-depth information from on-air reports by accessing http://www.cnbc.com.

Members of the media can receive more information about CNBC and its programming on the NBC Universal Media Village Web site at http://nbcumv.com/cnbc/.