CNBC, the leading business and financial news channel, has teamed up with Austrian based retail bank, Erste Group Bank AG, to launch a three-week campaign around CNBC’s Eastern European programming, called Emerging Europe. Erste Group is one of the largest financial services providers in Central and Eastern Europe. The campaign will run across Europe, the Middle East and Africa from 26 October.
Erste Group’s campaign around Emerging Europe includes spot ads and sponsored hotboards, featuring market updates from the Eastern European region. In addition, Erste Group will sponsor a series of 30-second vignettes, which will include interview highlights from Emerging Europe.
Emerging Europe is a week-long focus, starting 2 November. CNBC’s Steve Sedgwick will report live from Austria, Hungary, Poland and Slovakia and will interview leading CEOs, central bank governors, finance ministers and prime ministers from the region on a range of issues including how the CEE countries have been affected by the current economic climate. Reports will also focus on the 20th anniversary of the fall of the Berlin Wall, how the region has evolved since then and the outlook for these economies.
Paul Maraviglia, Vice President Sales EMEA at CNBC said, "We are delighted that Erste Group has chosen to run a campaign around Emerging Europe. This is a perfect example of how we’re able to closely align a client with engaging content aimed for senior business leaders.”
Philip List, Head of Group Marketing at Erste Group, commented, “We are very pleased to be working with CNBC on this campaign. It allows us to spotlight the economic growth potential of our home market and why we haven’t changed our positive view on this region.”