Guest Author Blog: "Mickey Mouse Is Mr. Nice Guy? Actually, Almost 2/3 Of People Surveyed Represent Mr. Nice Guy" by Russ Edelman, author of "Nice Guys Can Get The Corner Office"
Brook Barnes front page article in NY Times on November 5th, “After Mickey’s Makeover, Look for a Little Less Mr. Nice Guy” is a dead ringer not only for a Mickey Mouse makeover, but for the majority of people in their business and personal lives.
In Barnes’ piece, she speaks to the importance of Disney delivering a makeover to our beloved Mickey to keep him “relevant”, to keep him true to his traditional hallmarks of “adventurous, enthusiastic, and curious”, coupled with his original and uninhibited traits including “fistfights and playing some tricks on friends”. Her message, the message shared by Disney, is one in which Mickey needs to be more assertive rather than get “trapped in amber” and lose relevancy. To Mickey’s credit, he represents a 5 billion dollar per year revenue stream. Consequently, tampering with a winning formula will be tricky; however, it is recognized as a necessity to maintain the brand and reposition his importance for an entirely new generation.