It doesn't always happen, but there is a common to-and-fro, push-and-pull, back-and-forth or whatever you want to call it between reporters and corporate PR folks. I don't particularly like that part of my job, but sometimes it just comes with the territory. I've got my job to do and they've got theirs. I get it.
However, earlier this week a Merck PR guy asked me, "Why are you making this such a big deal? It's a 200-patient study." When I tweeted it, one of my journalism pals on Twitter replied that they'd (I'm shielding their identity and gender) been told even worse on several occasions by various corp comm pitbulls: "Don't embarrass yourself," they reportedly said in a desperate last-ditch attempt to get a story spiked. I think if anyone ever said that to me I'd blow a gasket.