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Is Coke It?

With Coca-Cola’s two day analyst meeting drawing to a close, how should you trade this stock?

Citi analyst Wendy Nicholson is quite bullish.

Even with the stock at 52-week highs she’s reiterated her ‘Buy” rating on this name. “It's all about being at the right place,” she says and Coke’s strong position in the blossoming emerging markets is “awe-inspiring.”

Nicholson adds she can't help but be impressed by the company’s global leadership and considers the stock a play on global growth.

Should you be be as bullish on Coke as Nicholson?

I think it’s a great company and great franchise but it’s not cheap, says Karen Finerman. I don’t think this is the day to establish a new position.

But the Coke brand has never been stronger around the world, counters Tim Seymour. I think the stock is starting to break out.


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Trader disclosure: On Nov. 17th, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Seymour Owns (POT), (NUE), (AAPL), (BAC), (EEM), (GE), (INTC); Finerman Owns (FLS); Finerman's Firm Owns (MSFT), (NOK), (PLCE), (TGT), (CBY), (BGC), (WMT); Finerman's Firm Owns (BKS) Puts ; Finerman's Firm Is Short (USO), (IJR), (MDY), (IWM), (UNG), (KFT); Finerman's Firm Owns (BAC) Preferred, (BAC), (BAC) Call Spreads; Finerman Owns (BAC) Preferred, (BAC); Finerman's Firm Owns (FLS), Is Short (FLS) Calls; Finerman's Firm And Finerman Own (WFC) Preferred; Terranova Owns (POT), (SU), (AAPL), (GOOG); Terranova Owns Dec. Crude Oil . Futures; Terranova Owns Dec. Gold Futures; Terranova Owns Dec. Nat Gas Futures; Terranova Works For (VRTS) ; Najarian Owns (ANN) Call Spread; Najarian Owns (DTV) Calls; Najarian Owns (JRE) Calls; Najarian Owns (CLF) & (CLF) Calls ; Najarian Owns (AA) Call Spread; Najarian Owns (EXPE) Calls ; Najarian Owns (GE) Calls ; Najarian Owns (INTC) & (INTC) Calls ; Najarian Owns (LAZ) & short (LAZ) Calls ; Najarian Owns (MCD) Call Spread; Najarian Owns (QLOGIC); Najarian Owns (RIMM) Call Spread; Najarian Owns (YHOO) & (YHOO) Puts

For Nishu Sood
(TOL) Is an Investment Banking Client of Deutsche Bank
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