We know how chaotic shopping can be this time of year, especially when you're shopping for stocks.
So to make things a little easier on you, we've compiled a list who's offering the sharpest Black Friday discounts -- and everything else you needs to know to trade retail this holiday season.
It's all below. Hope you find some Black Friday bargains!
Jefferies analyst Dan Binder
I think on Black Friday you’re going to see consumers coming out in droves for Black Friday sales. And following is where they will find the best discounts.
Black Friday 2009: Discount Wars
Average Discounts From Regular Price
JC Penney 59%
Best Buy 36.7%
Home Depot 28.4%
Source: Jefferies & Company
Of all the names mentioned above I think Best Buy is the best name. The competition is out of the picture (with Circuit City gone) and they’ve got the Windows 7 release which will likely drive PC sales, as well as many other catalysts.
JP Morgan analyst Charles Grom
Into Black Friday, I’d take a balanced barbell approach, says JP Morgan analyst Charles Grom. What I mean by that is own a Walmart and a Dollar Tree. But on the other side of that I’d also own Kohl’s and Macy’s . The department stores have come out of favor and I think the smart trade is to go long those stocks into Black Friday.
In the luxury space I’d be cautious, he adds. I think shoppers are waiting for big sales. I was bullish on Saks but got out at $7. Right now, I’d point investors to the mid-teir deparment stores.
Citi retail analyst Kimberly Greenberger
We do think it’s going to be a blue box Christmas, says Citi retail analyst Kimberly Greenberger on Monday's Fast Money. The single highest correlating factor to spending among high end consumers is stock market returns with a 3-6 month lag. Given the rally we’ve had off the march lows I think that bodes well for a high end holiday.
The acceleration that we’re likely to see in the sales trends will likely be more dramatic on the high end. As a result I really like Tiffany . And if you’re looking for a stock to avoid, I’d avoid Aeropostale , adds Greenberger.
Patty Edwards of Storehouse
The consumer is still looking for value, says Patty Edwards on Tuesday’s Halftime Report. I’d play retail either with companies that offer consumers value, like Dollar Tree or with the best operators. And in my opinion that’s J Crew.
In the space I’m watching Nordstrom as well as TJX , adds the Pit Boss. Both have climbed but I think they both continue to work.
I like Gap, says the Liquidator. And don’t forget Amazon, as well as Visa and Mastercard .
My long trade is Children’s Place, adds the Chairwoman. I also like Walmart and Target .
I like Gap , says the Ambassador, for its Old Navy brand.
What do you think? We want to know!