In what may be a new record for gall and speed, tabloid fodder has been turned into bizarre marketing opportunity in the Tiger Woods scandal.
Spirit Airlinesis running animated ad on its website showing a tiger (the animal, not the golfer) driving an SUV into a fire hydrant, promoting an "Eye of the Tiger" deal—$9 fares.
Word of the ad first got out on TMZ. Spirit is a bargain-basement airline based in Florida, but I doubt Woods, who owns his own jet, has ever been a passenger.
But does the airline's ad fly?
Is it funny?
Would you buy a ticket?
It will certainly get the company media coverage (including this blog), which is probably the entire point. A lot more people will know about Spirit Airlines by the end of the day than did at the beginning.
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