You know you’ve arrived when the name of your company becomes a verb, as in, “Google it.”
If you’re like most of the rest of the world, you use Google’s dominant search engine every day to navigate the Internet. Few companies reach the status Google has attained, both in terms of business success and the whole mystique that surrounds this company.
As you may have seen, I was fortunate to host a CNBC special that premiered last week called Inside the Mind of Google. (If you missed it, you can catch it a few more times in December. Click here for the schedule.) I’ve covered a lot of companies in my 20 years in the financial news business, but Google is one of the most fascinating.
A Culture of Innovation
You know the story. This fabled company was the brainchild of two former Stanford University grad students, Sergey Brin and Larry Page. In just 10 years, it has not only dominated the search industry, it has become of the most important technology companies in the world.
Search companies are famous for keeping their algorithms secret, and if they were available, most of us wouldn’t understand them anyway. But beyond the technical success, Google is renowned for its culture, the way it treats its employees and the groundbreaking innovation that is bred in such a culture.