Today I'm reporting from the UBS Media and Communications conference where some of the biggest names in the industry are weighing in on M&A activity and the future of advertising.
Brian Roberts made the opening keynote address, talking about the future of content and the synergies that can emerge from Comcast's union with NBC Universal. Roberts even dismissed the question raised in this morning's New York Times about whether the broadcast TV model is "in doubt."
Folks here are telling me that now that the Comcast-NBC Universal deal is done, we're sure to see much more M&A action. There's a sense that if companies are going to make any deals before the market (and valuations) bounce back, now is the time.
But how much media companies are worth, depends a lot on whether ad markets rebound.