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A Tiger Tale For 99 Cents

99 Cents Only ad promoting a Golfer's Special Emergency Kit
99 Cents Only ad promoting a Golfer's Special Emergency Kit

As promised (or threatened), 99 Cents Only went ahead and used part of its weekly ad in the Los Angeles Times to promote a Golfer's Special Emergency Kit, playing off the Tiger Woods scandal.

The "kit" includes bandages, rubbing alcohol, bandage roll, hydrogen peroxide and a cold pack, "good for injuries on the fairway or the driveway".

Last week, CEO Eric Schiffer told me the company was planning to run the ad, "unless the LA Times pulls it."

Clearly, the Times wasn't going to mess with a regular full-page advertiser in this environment!

As for reaction to the Golfer's Special?

"Thus far we have received only positive comments," says Schiffer. ?

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