The comments this week by Audi of America President Johan de Nysschenabout President Obama's administration pushing electric cars is one that will no doubt get the attention of many in the auto industry. The message essentially comes down to this: While Washington may be in love with the idea of electric cars, there's plenty more that can be done with cars powered by diesel.
He's right. But I doubt that will make a difference.
De Nysschen is correct in his belief that it will be many, many years before electric cars truly pay off. Sure, there are going to be early adopters, and the number of electric cars will steadily increase. Plus, there is no doubt battery technology is improving and both the cost and performance of electric cars will become more attractive to buyers in the years to come. That said the true electric "revolution" on the road is still far off.