Pali Capital analyst Rich Greenfield was so impressed he said, “the honest truth is that nobody in the world has ever seen a movie like Avatar.”
It seems not only will this film change the fortunes of its stars, it may also change the fortune of its studio – 20th Century Fox – and its parent News Corp.
On Thursday Pali upgraded the stock to 'neutral' from 'sell', and said the risk/reward of shorting the media giant post the screening of Avatar is "not appealing."
"This is a game changer for 3-D," Greenfield tells the Fast Money desk. "This is the first live action 3-D film. No one has seen anything like it."
And he thinks other media companies could benefit too.
"Everyone will want to see it in IMAX ," he says enthusiastically. "It could be a game changer for them, too."
What else does Greenfield have to say about this film and how it may impact the fortunes of NewsCorp. Watch the video now and find out!
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Trader disclosure: On December 17th, 2009, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Adami Owns (AGU), (BTU), (C), (GS), (INTC), (MSFT), (NUE); Seymour Owns (AAPL), (BAC), (FXI), (INTC), (TSO), (GE), (EEM); Finerman's Firm Owns (MSFT), (NOK), (AAPL); Finerman's Firm Owns (BAC) Preferred, (BAC), (BAC) Call Spreads; Finerman Owns (BAC) Preferred, (BAC); Finerman's Firm And Finerman Own (WFC) Preferred; Finerman's Firm Is Short (IJR), (MDY), (SPY), (IWM), (UNG); Najarian Owns (ORCL) Jan. Calls, Is Short (ORCL) Dec. Calls; Najarian Owns (AAPL) Calls; Najarian Owns (FCX) Call Spread; Najarian Owns (GE) Calls; Najarian Owns (MS); Najarian Owns (RIMM) Jan. Calls, Is Short (RIMM) Dec. Calls; Najarian Owns (UUP) Call Spread
For Rich Greenfield
Pali Capital Is A Market Maker In (NWS.A), (NWS)
Pali Capital Is A Market Maker In (DWA)
Pali Capital Is A Market Maker In (IMAX)
For Paul Miller
FBRCM Is A Market Maker Or Liquidity Provider For (FITB)
GE Is The Parent Company Of CNBC
NBC Universal Is The Parent Company Of CNBC
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