Global stocks were mixed on Friday, with Asian shares down as investors fretted about the outlook for corporate earnings, while European shares edged up with energy and pharmaceutical stocks leading the way.
Experts told CNBC investors should continue to focus on iconic brands and traditional defensive stocks going into next year as more volatility is expected.
Buy Big F&B Brands
Focus on companies with iconic brands, especially those in the food & beverage sector, recommends David Costa, Dean at the Robert Kennedy College. He shares his investment strategy.
Traditional Defensives Look Cheap Now
James Holt, vice president at BlackRock Investment Management says equities remain attractive in 2010, despite concerns over sovereign debt and the impact from the withdrawal of massive stimulus. He tells CNBC that traditional defensives like healthcare and telecom stocks look cheap now.
Strong Outlook for US Corporates
The outlook for US companies remains strong as productivity has risen in spite of the economy being in a recession, notes Pierre Gave, head of Asia Research at GaveKal Holdings.
Use Options for Long & Short Views
Investors should use options to express both long and short views, says Dean Curnutt, president of Macro Risk Advisors.
More Volatility Ahead in 2010
The business cycle will be more volatile in 2010, says Dean Curnutt, president of Macro Risk Advisors.
Bank Outlook Good for 2010
Banks will be in reasonably good shape going into 2010, says Peter Warnes, equity analyst at Morningstar. But he tells CNBC to expect some rough weather for the financials before that.
Dollar Pressure Will Return
Pressure on the U.S. dollar will return in early 2010, says Mitul Kotecha, head of global FX strategy at Calyon. He shares his outlook for the direction of the dollar.
Still Bullish Euro Longer-Term
Richard Yetsenga, regional FX strategist at HSBC, is still bullish on the euro over the longer term.
Dollar a Safe-Haven?
The dollar is now seen as a safe-haven, says Jonathan Barratt, managing director at Commodity Broking Services.
Greenback to Strengthen in 2010
The U.S. dollar looks like it will strengthen going into 2010, says Patrick Noble, senior investment specialist at Zurich.