CNBC, the leading business and financial news channel, has signed commercial agreements with Bank of America Merrill Lynch,Infosys, Siemens and PricewaterhouseCoopers who are associating themselves with CNBC’s extensive coverage of the World Economic Forum Annual Meeting in Davos, 27-31 January.
This year CNBC has its largest coverage of the event across its on-air and online platforms, providing live interviews and in-depth analysis on the ground, as well as hosting and broadcasting two official debates.
In a global deal, Siemens will sponsor the ‘Back to the Future: The Next Global Crisis’ debate on-the-ground, which takes place in Davos on Wednesday
27 January. Hosted by Maria Bartiromo, the debate will focus on the challenges and choices to be made to prevent the next great global crisis. Siemens will also have an extensive on-air campaign, which includes branded promos and case study vignettes, featuring Siemens executives, running in the lead up to the Annual Meeting. Branded vignettes of key coverage highlights from Davos will also air in the weeks following the Annual Meeting.
PricewaterhouseCoopers (PwC) and Infosys will sponsor CNBC’s ‘The Gender Agenda’ debate on-the-ground, which will take place on Saturday 30 January. The debate, which is hosted by CNBC’s Ross Westgate, will examine gender equality in the workforce. Both PwC and Infosys will sponsor different branded promos and highlight vignettes in the lead-up and during the Annual Meeting. PwC’s campaign will be broadcast across CNBC in EMEA and Asia, in the US on CNBC World and on CNBC TV18 in India. Infosys’ activity will run across EMEA.
Bank of America Merrill Lynch will sponsor exclusive ‘Behind the Scenes’ vignettes with CNBC’s Maria Bartiromo, which will give viewers an insiders look of the Annual Meeting. The activity, which runs across EMEA, will also include various branded vignettes with highlights from key sessions.
Paul Maraviglia, Vice President Sales, EMEA at CNBC, said: “CNBC will provide the most extensive coverage yet from Davos throughout the week on-air and on-line. With interviews and analysis with leading CEOs and two exclusive panel debates, we’re very pleased to be able to offer clients the opportunity to associate their brands with our activities at the Annual Meeting, which is a key event for our audience of C-suite executives and senior business leaders.”