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Sara Lee Stock, Delicious?

Considering prices for wheat and other commodities are falling sharply, is a long position in Sara Lee a stock play that takes the cake?

Sara Lee closed lower on Thursday despite reporting profits of 28 cents a share. That compares with analysts expectations of 23 cents a share, according to Thomson Reuters.

Sara Lee, long an industry laggard, has recently been reaping the benefits of a strategy to cut costs, sell off noncore brands and focus on food and beverages.

The company said it will disclose plans later this month for using proceeds from the pending $1.87 billion sale of its personal care business and the $475 million sale of its air-freshener business.

What must you know before you take a position in this stock? Find out from CEO Brenda Barnes. Watch the video now!





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Trader disclosure: On February 4th, 2010, the following stocks and commodities mentioned or intended to be mentioned on CNBC’s Fast Money were owned by the Fast Money traders; Jon Najarian Owns (AAPL) Collar; Jon Najarian Owns (AXP) Collar; Jon Najarian Owns (BAC); Jon Najarian Owns (C); Jon Najarian Owns (CSCO), Is Short (CSCO) Calls; Jon Najarian Owns (JPM); Jon Najarian Owns (PG), Is Short (PG) Calls; Jon Najarian Owns (QCOM) Call Spreads; Jon Najarian Owns (WFC); Jon Najarian Owns (WMT), Is Short (WMT) Calls; Finerman's Firm Is Short (IJR), (MDY), (SPY), (IWM), (UNG), (USO); Finerman Owns (AAPL); Fineramn's Firm Owns (BAC) Leap, (BAC); Finerman Owns (BAC) Preferred, (BAC); Finerman's Firm Owns (WFC) Preferred; Finerman's Firm And Finerman Own (GOOG); Finerman's Firm Owns (KFT), (PLCE), (TGT), (WMT), (YUM); Grasso Owns (ABK), (AAPL), (ASTM), (BAC), (BGP), (C), (COST), (CSCO), (FAZ), (PFE), (PRST), (WMT), (V); Terranova Owns (BAC), (JPM), (OIH), (GOOG), (EMC), (AAPL), (DELL), (MSFT); Terranova Is Short (OIH) Feb. Calls; Jon Najarian Owns (WYNN)
Jon Najarian Owns (PG); Finerman's Firm And Finerman Own (CVS)

For Steve Grasso:
Stuart Frankel & Co. Inc. And Its Partners Own (ABX)
Stuart Frankel & Co. Inc. And Its Partners Own (CUBA)
Stuart Frankel & Co. Inc. And Its Partners Own (GERN)
Stuart Frankel & Co. Inc. And Its Partners Own (GLG)
Stuart Frankel & Co. Inc. And Its Partners Own (HSPO)
Stuart Frankel & Co. Inc. And Its Partners Own (NWS.A)
Stuart Frankel & Co. Inc. And Its Partners Own (NXST)
Stuart Frankel & Co. Inc. And Its Partners Own (NYX)
Stuart Frankel & Co. Inc. And Its Partners Own (PDE)
Stuart Frankel & Co. Inc. And Its Partners Own (PRST)
Stuart Frankel & Co. Inc. And Its Partners Own (RDC)
Stuart Frankel & Co. Inc. And Its Partners Own (ROK)
Stuart Frankel & Co. Inc. And Its Partners Own (TLM)
Stuart Frankel & Co. Inc. And Its Partners Own (TOL)
Stuart Frankel & Co. Inc. And Its Partners Own (XRX)
Stuart Frankel & Co. Inc. And Its Partners Are Short (QQQQ)
Stuart Frankel & Co. Inc. And Its Partners Are Short (CL)

For Joe Terranova
Terranova Works For (VRTS)
Terranova Is Chief Market Strategist Of Virtus Investment Partners, Ltd.
Virtus Investment Partners Owns More Than 1% Of (CLB)
Virtus Investment Partners Owns More Than 1% Of (DLR)
Virtus Investment Partners Owns More Than 1% Of (EXR)
Virtus Investment Partners Owns More Than 1% Of (IGE)
Virtus Investment Partners Owns More Than 1% Of (XLY)
Virtus Investment Partners Owns More Than 1% Of (DBV)
Virtus Investment Partners Owns More Than 1% Of (XLP)
Virtus Investment Partners Owns More Than 1% Of (XLB)
Virtus Investment Partners Owns More Than 1% Of (XLI)
Virtus Investment Partners Owns More Than 1% Of (SKT)

For Brian Kelly
Kelly Owns (FXE) Puts
Kelly Owns (SPY) Puts
Kanundrum Capital Is Long U.S. Dollars vs. Short Euros
Kanundrum Capital Is Long Dollar vs. Short Swiss Franc
Kanundrum Capital Is Long Dollars vs. Short Yen
Kanundrum Capital Owns (WMT)




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