Some people hate Barbies. Some hate Snuggies. Some hate puppies.
Jeffrey S. hates Hello Kitty.
For three years, the professional blogger who prefers not to use his whole name "as the Hello Kitty fanatics are pretty hard core" has been mocking the ubiquitous kitten-themed merchandise from Japanese-based Sanrio. He releases his rants on a blog called KittyHell.com.
Jeffrey S.'s hatred for the Kitty started after his wife began selling Sanrio merchandise. He says the missus always thought Hello Kitty was cute, so he encouraged her to turn her hobby into an income-generating enterprise. "The problem is that when she discovered she could make money with Hello Kitty, her hobby greatly expanded to include practically anything Hello Kitty...I now find myself in a catch-22 Hello Kitty Hell." ?
Finding himself surrounded by Hello Kitty toilet paper (four kinds!) Jeffrey S. needed an outlet.
So he started the Web site, where he posts all the outrageous ways Hello Kitty fanatics express their love for the Sanrio cat. By the way, Sanrio stock was up earlier this week on expectations that profits last quarter grew nine percent thanks in large part to Hello Kitty's overseas sales. Overseas for Sanrio...is us. Or U.S.