It was a collective "awwwww" moment, when the "how to assemble a crib" came up at the end of the Google Super Bowl commercial.
It's more like a collective "arrrrrgggghhh" as you watch the spoof ad from the folks at Slate V, taking the romantic minimalism of Google , and shrink-wrapping it around the horrible turn of events befalling Tiger Woods.
Watch this clip and for once, you're happy you're not Tiger.