But this "Super Bowl" belongs to the almost decade long battle between the men's skin mags, Playboy vs. Maxim.
The battle for Saturday night supremacy wasn't as strong as in the years past, like in 2005 when Maxim bussed guests to a secret location 30 miles outside Houston and hosted what might go down as the most outrageous party of all time.
Given the current state of the media environment, it's commendable that both were battling once again.
So here is my list of the winners:
If you were walking along South Beach, Maxim seemed like the party to get into given the signs and the amount of barricades. But insiders were excited about Playboy's promise that the Black Eyed Peas would show up. Can't get much bigger than that.
It's not really the space. It's what you make of it.
Playboy took the Sagamore, which ironically was the place where the Maxim party was in 2007. Upon entering, the inside lobby was fairly sparse. Outside, gorgeous women were dancing on platforms in jerseys that matched the Colts and the Saints, while 10 playmates circulated in their bunny costumes deflecting marriage proposals. Two women with mermaid tails swam in the pool. The Maxim party took place in the outside area surrounding the Raleigh Hotel. The party had just as many invited guests as the Playboy party (1,200), but there was much more room to move around. There were also more defined areas, from the Patron photo booth to a flip flop giveaway to an area to play video games by sponsor Tom Clancy's Splinter Cell.
Food & Drinks: Push